The Poonch Encounter

The Poonch Encounter has entered the 8th day without any breakthrough. The terrorists are still resisting our army inspite of a big push. I am obviously unaware of the ground realities, but a burning question in my mind is why is the army not using helicopter gun ships to wipe out the militants?

Also, why is there so little coverage in our media to this encounter? It has been reduced to a footnote in both the print and TV media. Is this because it is not happening in some remote jungle and because there are no VIPs caught in the crossfire?